Maritime and Port Authority of Singapore (MPA)
MPA Maritime Bus Experience
Services
- 01 Design Conceptualisation
- 02 Space Messaging
- 03 Illustration
- 04 Logo Design
- 05 Collateral Design
How do we get the younger generation to imagine a place for themselves in Singapore’s maritime future?
By bringing our maritime story directly to them in a fun and relatable manner.
In conjunction with Singapore’s bicentennial year in 2019, we designed and executed a MPA Maritime Bus experience to bring our maritime story direct to schools and community spaces around Singapore.
The exhibition roved for 6 months and reached out to over 15,000 visitors.
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-Experience-cover.jpg)
MPA Bus Logo
![](https://thinktank.com.sg/wp-content/uploads/2022/11/mpa-bus-logo.png)
Experience Design
Each section incorporates multi-sensory exhibits such as tactile displays and interactive digital games to incentivise engagement.
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-01-1024x623.jpg)
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-03-1024x636.jpg)
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-02-1024x623.jpg)
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-04-1024x636.jpg)
Character Design
To appeal to the young audience, we designed four characters to lead the exhibition experience.
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-character.png)
Activity Booklets
Visitors were invited to select a character to journey with by choosing a personalised activity booklet.
![](https://thinktank.com.sg/wp-content/uploads/2022/11/MPA-Maritime-Bus-books.jpg)