MPA Maritime Bus Experience

Maritime and Port Authority of Singapore (MPA)

How do we get the younger generation to imagine a place for themselves in Singapore’s maritime future?

In conjunction with Singapore’s bicentennial year in 2019, we designed and executed a MPA Maritime Bus experience to bring our maritime story direct to schools and community spaces around Singapore.

The exhibition roved for 6 months and reached out to over 15,000 visitors.

MPA Bus Logo

Experience Design

Each section incorporates multi-sensory exhibits such as tactile displays and interactive digital games to incentivise engagement.
Character Design
To appeal to the young audience, we designed four characters to lead the exhibition experience.
Activity Booklets
Visitors were invited to select a character to journey with by choosing a personalised activity booklet.