Nexus, Ministry of Defense of Singapore
SAF50@Vivo Exhibition
Services
- 01 Space Messaging
- 02 Collateral Design
How do we get visitors in a busy mall interested in Singapore’s defence story?
Build multiple entry points that give visitors incentive to interact.
Situated in a busy mall, we designed the SAF50@Vivoexhibition with multiple entry points. This grabs hoppers’ attention and gives them incentive to engage from wherever they are. Anchored around story-clusters which pay tribute to the groups that make up our armed forces, the variety of stories appeal to visitors of all ages and of different interests.
Exhibition Design & Space Messaging
The exhibit encourages visitors to interact with it using a mix of physical and digital interactive displays. On the ground, ambassadors facilitated a simple task-and-redemption system which sparks meaningful engagement with visitors.
Collateral design
Working within the built environment of the mall, roaming patrons redeemed points for keepsakes from the exhibit, taking a piece of Singapore’s defence story home with them.
![](https://thinktank.com.sg/wp-content/uploads/2024/04/saf50-Collateral-Design-03-1024x768.jpg)
![](https://thinktank.com.sg/wp-content/uploads/2024/04/saf50-Collateral-Design-02-1024x768.jpg)
![](https://thinktank.com.sg/wp-content/uploads/2024/04/saf50-Collateral-Design-01-1024x768.jpg)
![](https://thinktank.com.sg/wp-content/uploads/2024/04/saf50-Collateral-Design-04-1024x768.jpg)
![saf50-c01](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c01.jpg)
![saf50-c02](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c02.jpg)
![saf50-c03](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c03.jpg)
![saf50-c04](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c04.jpg)
![saf50-c05](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c05.jpg)
![saf50-c06](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c06.jpg)
![saf50-c07](https://thinktank.com.sg/wp-content/uploads/2024/05/saf50-c07.jpg)