National Library Board (NLB)
NLB S.U.R.E Digital Media and Literacy Campaign
- 01 Content Development
- 02 Copywriting
- 03 Design Conceptualisation
- 04 Illustration
- 05 Animation
- 06 Video Development
- 07 Infographic
How do we equip students with digital literacy skills that don’t just protect but also empower them?
Build a curriculum with various content formats that caters to diverse learning styles.
Curriculum
Content development
For the basic tier, fun gamification elements and cartoon animations were used in interactive slides and narrative videos. Students learn to navigate the online world safely through ways that are applicable to their daily lives.
In the intermediate and advanced tiers, the content developed was more nuanced and targeted, with real-life case studies that help students to see the importance of digital literacy in their everyday lives.
Infographic
We developed infographics to summarise key information in a digestible manner. The use of illustrations and vibrant colours help retain students’ attention and act as engagement and memory aids.
Video development
Cartoon-style animated videos were produced for younger learners. The senarrative-driven videos break down tough concepts into easy-to-understand ideas through various analogies.
For intermediate and advanced learners, explainer videos were developed to allow students to visualise real-life scenarios. The distinctive cut-out style and bright vibrant colours grab students’ attention and help these videos stand out, leaving a lasting impression that aids in memory retention of the skills learned.