Maritime and Port Authority of Singapore (MPA)

MPA Maritime Bus Microsite


How do we get youths interested in Singapore’s maritime history?

Use interactive gameplay to showcase the role Singapore’s maritime ecosystem plays in our economic success.

We worked closely with the Maritime Port Authority of Singapore (MPA) to develop an interactive microsite which was launched as an outreach campaign to educate the younger generation about the vital role Singapore’s maritime ecosystem plays in our economic success.

Drawing inspiration from the suite of characters and content developed for the MPA Maritime Bus, we converted the experience from the physical roving exhibition into the digital space to connect with youths where they are.


To ensure that youths could have fun and attract visitors to the site, we crafted an engaging narrative which saw the existing suite of characters going on a time-traveling mission through key time periods in Singapore’s maritime history.

Animated Videos

Animated videos featuring the Maritime Bus Crew were used to guide users through the narrative in a seamless flow.

Choice-Based Missions

Key content points were taught through a choose-your-own-adventure format which allows users to explore different time periods via the choices that they make.

Puzzle Quests

For users to move ahead in the narrative and complete the overall mission, they had to use the information they have picked up along the way to complete mini interactive puzzle quests.

Game Leaderboard

A leaderboard was incorporated at the end of the microsite narrative to add in a competitive element and encourage repeat visits amongst youths.

Marketing Collaterals

For outreach and engagement purposes, we also designed a set of EDMs, social media posts and print collaterals which were distributed to a school-going audience and at physical locations, such as the Singapore Maritime Gallery.


Content Development, Curriculum
School of Thought Educational Module
Content Development
EDB Insights Content Production
Content Development, Curriculum
NLB S.U.R.E Digital Media and Literacy Campaign