EDB Insights
Content Production

How do we craft impactful content that speaks directly to business audiences?
Tasked with developing a regular stream of business articles and infographics for the Singapore Economic Development Board’s (EDB) Insights hub — an online platform that provides the latest business insights on Singapore and the region, we conducted rigorous research for content development and explored a variety of data visualisation formats for user engagement.
Each of our content pieces encapsulates a unique and accessible messaging, to get C-suite decision makers and investors to pay attention to what our city has to offer.
To generate interest among business readers and make the content pieces visually engaging, we utilised a variety of illustration styles that were tailored to the intended messaging and content direction.

Long-form
Infographics
Animated
Infographics
Social Media
Campaign







