EDB Insights
Content Production

Singapore Economic Development Board (EDB)

How do we craft impactful content that speaks directly to business audiences?

Tasked with developing a regular stream of business articles and infographics for the Singapore Economic Development Board’s (EDB) Insights hub — an online platform that provides the latest business insights on Singapore and the region, we conducted rigorous research for content development and explored a variety of data visualisation formats for user engagement.

Each of our content pieces encapsulates a unique and accessible messaging, to get C-suite decision makers and investors to pay attention to what our city has to offer.


To generate interest among business readers and make the content pieces visually engaging, we utilised a variety of illustration styles that were tailored to the intended messaging and content direction.


Infographics are embededed into long-scroll articles to break up chunks of text, with the accompanying visual elements helping to engage viewers throughout their reading journey .


We packaged case studies into animated interactive infographics, to provide readers with an immersive experience.

Social Media

The messaging and graphics were repurposed and optimised for social media formats, where they are integrated with visual elements that tie different frames together to capture the attention of an everyday social media user.