Land Transport Authority (LTA)
LTA Annual Report 2019/2020
- 01 Design Conceptualisation
- 02 Publication Design
- 03 Collateral Design
How do we showcase the progress Singapore has made in creating a sustainable land transport system?
Highlight breakthroughs and inspire confidence in a better quality of life for all.
Design conceptualisation
We developed a design concept that incorporated motifs of organic shapes and symbols to highlight the key theme of sustainability in the Annual Report’s narrative.
For the cover, the shapes were integrated with symbols of location pins superimposed onto a map of Singapore, showing LTA’s movement toward the goal of a more sustainable future. Through this, connecting lines in the graphics created silhouettes that showcased interlinkages between different sections.
Publication design
Overlapping text and image applications were used to create layout dynamism, while referencing interacting ecosystems that bring the vibrant transport landscape in Singapore to life.
We also adopted a colour scheme that uses brighter tones, giving the report a more approachable look and feel.
Collateral design
Based on the design concept of the Annual Report, we created launch EDMS for outreach efforts, informing stakeholders of the report’s publication.
