JTC Corporation

JTC Annual Report 2019/2020


How do we position an organisation as the receptacle for innovation in manufacturing?

Communicate breakthrough innovation efforts and invite readers to be part of an exciting future.

We were tasked by the Jurong Town Corporation (JTC) to design and produce their Annual Report 2019/2020. The goal was to highlight the organisation’s integral role in building the manufacturing sector in Singapore, while presenting JTC at the forefront of tech innovations in the field.

Content Development

We positioned JTC as a key driver of industrial growth through our editorial narrative. Active verbs were used throughout the chapter headers to signal to readers how JTC is working together with various stakeholders to co-create industrial ecosystems of the future.

Tone of voice

Developed against the backdrop of the COVID-19 pandemic, we adopted an uplifting, confident and personable tone to speak directly to a wide range of target audiences, including businesses, industry partners, students and residents.


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