Singapore Economic Development Board (EDB)

Industrial Transformation AsiaPacific (ITAP) 2018 Exhibition Design


How do we get people to experience Singapore’s advanced manufacturing landscape in a compelling manner?

Craft a compelling message and build it into the exhibit’s infrastructure.

As the first whole-of-government effort at the inaugural advanced manufacturing trade show in the Singapore ITAP 2018, there was no existing messaging to build the experience on. To make an impactful first impression, we crafted a bold, unifying narrative to declare that on the advanced manufacturing front, Singapore is “ready for tomorrow, today”.

Space messaging

Messages of five different government agencies were weaved seamlessly with the nation’s message, communicating confidence in the manufacturing landscape of tomorrow.

Content development

In tandem with the Singapore ITAP event, we developed event coverage articles featured on the EDB Insights content portal.


Print, Space
MPA Maritime Bus Experience
A*STAR@30 Coffeetable Book
Book Bugs: Rescuers of Stories Lost