Housing Development Board (HDB)
HDB Community Day
- 01 Design Conceptualisation
- 02 Animation
- 03 Infographic
- 04 Copywriting
How do we showcase the spirit of neighbourliness in our society and inspire residents to do more for their community?
Spotlight the ordinary yet heartwarming interactions between neighbours.
Design conceptualisation
For the key visual, HDB community interactions were placed in larger-than-life proportions at the foreground of the graphic to immediately draw viewers’ attention to the idea of a close-knitted community. This is further accentuated by the weaving in of visual elements in the midground and background that to represent the infrastructure and community spaces we see in a HDB estate.
Animation
To make the landing page for the HDB Community Day event more visually impactful, we worked closely with the HDB team to develop a series of animated navigation banners that extracted core elements from the key visual. Optimised for both mobile and web viewing, the banners integrated recognisable elements of HDB infrastructure with residential activities to form an interconnected scene that speaks of the vibrancy and community spirit we find in HDB estates.
Infographic
Released as part of the content launch on HDB’s corporate site, infographics pay tribute to residents and dedicated volunteers, as well as feature winning communal projects that have enlivened neighbourhoods across Singapore. To bring across the idea of connectivity, the motif of a pathway was utilised to link up the various scenes of vibrant community spaces in a cohesive manner, creating a smooth reading flow for users.
Copywriting
We adopted an optimistic and inspiring tone in covering these stories to better highlight the human angle, and inspire viewers to do more for their own community in their own ways.
