GIC Safehouse Simulation Game


How can we package tedious investment principles in a way that youths will want to engage with it?

Create a zombie game that highlights difficult choices in the investment process.

When GIC approached us to design an infographic on investment principles behind our sovereign fund​,​ targeting​ youths, we knew that there was a better way to capture the attention of tech-savvy 15 to 18-year-olds. With that, we used actual investment principles to craft an online zombie role-play game in a post-apocalyptic setting. The unique experiential game reached over 21,000 youths.


A game designed to challenge players to navigate through a dangerous city to arrive at their destination: a safehouse. To do so, players make various choices and trade-offs in the course of the game.

Players participate in a real-life simulation game that leads them through challenges where they would have to complete to earn resources for their team’s survival.

Collateral design

We designed a Survivor’s Guide collateral for youths to take home and continue their learning about the relevance of key investment principles to their lives.


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