Singapore Economic Development Board (EDB)

EDB Insights Content Production

Services

How do we craft impactful content that speaks directly to business audiences?

Directly address the needs of C-suite decision makers and communicate it to them in a visually engaging way.

Tasked with developing a regular stream of business articles and infographics for the Singapore Economic Development Board’s (EDB) Insights hub — an online platform that provides the latest business insights on Singapore and the region, we conducted rigorous research for content development and explored a variety of data visualisation formats for user engagement.

Each of our content pieces encapsulates a unique and accessible messaging, to get C-suite decision makers and investors to pay attention to what our city has to offer.

Illustrations

To generate interest among business readers and make the content pieces visually engaging, we utilised a variety of illustration styles that were tailored to the intended messaging and content direction.

Long-form Infographics

Infographics are embededed into long-scroll articles to break up chunks of text, with the accompanying visual elements helping to engage viewers throughout their reading journey .

Animated Infographics

We packaged case studies into animated interactive infographics, to provide readers with an immersive experience.

Social Media Campaign

The messaging and graphics were repurposed and optimised for social media formats, where they are integrated with visual elements that tie different frames together to capture the attention of an everyday social media user.