Industrial Transformation Asia-Pacific 2018

Client: Singapore Economic Development Board

Creating a compelling and coherent experience of Singapore’s advanced manufacturing landscape

As the first whole-of-government effort at the inaugural advanced manufacturing trade show in Singapore ITAP 2018, there was no existing messaging to build the experience on. Our solution for making an impactful first impression was to craft a bold, unifying narrative to declare that on the advanced manufacturing front, Singapore is — Ready for tomorrow, today.

Timelapse video of exhibition setup. Video credit: EDB, Redinox

Messages of five different government agencies were woven seamlessly with the nations’ to communicate confidence in the readiness of the manufacturing landscape of tomorrow.

Event coverage articles were also developed for the EDB Insights content portal